Pinterest’s newest project involved tracking percentage increases in Pinterest searches from Oct 2018–Sep 2019 to Oct 2019–Sep 2020, using the results to identify current and upcoming trends.
Pinterest prides itself as a place to “ find tomorrow’s ideas,” where users can discover recipes, home ideas, style inspiration and other ideas to try. Pinterest – the image sharing service with over 400 million users – recently published an article outlining the “ trends of tomorrow.” What’s different about Pinterest is that we basically have our own giant dataset of over 440 million active users.Popular Image Sharing Service Predicts the Hottest Trends of 2021 On the wellbeing side, new age wellness trends and rituals are coming back and alternative healing methods are becoming more mainstream, while sleep care is the new self-care with a rise in searches for sleep diffuser blends and sleep yoga.Īs for the difference in predicting trends as a fashion editor for two decades and now as an executive at Pinterest, she said: “When we predict trends in the fashion space, what we’re using as our data set is what the designers and the brands are doing and seeing that three-month vision, then we’re using our digital research of what’s performing well on our web sites. There has been a 160 percent increase in searches year over year for bleached eyebrows, while searches for colorful eyebrows and ombre powder brows are up 35 percent and 50 percent percent, respectively. “Everything is either the ultimate minimalism where people are reducing their beauty routine and getting rid of all of the stuff out of their apartment…or on the flip side, the Gen Z crowd might not be caring about that effortlessly chic beauty routine, but they might go to rainbow brows or goth eyebrows or eyebrow tattoos or ombre powder brows,” she added.
Personalization is also expected to be a big trend, with pinners searching for how to paint on denim, as well as make their own tote bags and custom hoodies.Īs for beauty, it will be either natural or full on and no in between, according to Kanai. A Closer Look at the NBA 2023 Season Tunnel Fits
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